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it's not all a scam haha
View growth
Why it worked
"It's not all a scam haha" is a weak hook because it answers an objection nobody in the scroll asked, and the "haha" signals low stakes. The opening line "why does everyone think making money online is either a scam or impossible" leans on a tired curiosity gap that the algorithm has seen a million times in the make-money-online niche, so it competes on a saturated lever instead of using his actual edge: specificity (Nike, Gymshark, Celsius, 20% of 5 retainers = 20k/mo) or contrarian proof (started cold calling at 14).
What to replicate
The 'addressing the haters objection head-on' pattern. Specifically, take the most common skepticism about his space (courses are scams, creator management is fake) and open with a lighthearted acknowledgment before flipping to proof or legitimacy. Call it the 'yeah I know what you're thinking' reframe.
Deep diagnosis
deep-v1Replicate
The 'addressing the haters objection head-on' pattern. Specifically, take the most common skepticism about his space (courses are scams, creator management is fake) and open with a lighthearted acknowledgment before flipping to proof or legitimacy. Call it the 'yeah I know what you're thinking' reframe.
Avoid
Opening with a defensive rhetorical question ("why does everyone think...") puts the viewer in a debate frame instead of pulling them in, and the "it's neither, it's just boring" payoff deflates the curiosity gap before it can pull retention. Lead with the concrete proof (managing Nike/Gymshark creators, 20k/month math, penthouse in Miami) in the first 2 seconds, not 40 seconds in.
Why flat engagement
0 comments and 0 saves on 732 views means the story landed as autobiography, not as something the viewer could act on or argue with. There is no question posed, no contrarian claim sharp enough to defend or attack, and no save-worthy framework, just a personal arc.
What viewers said
No notable patterns in comments
Quality scores
Caption
Analyzed 5/18/2026, 12:31:21 AM