It's not even close...

Why it worked

The hook 'It's not even close...' relies entirely on a curiosity gap, but it is extremely generic and overused across social media. Without any specificity or context about what 'it' refers to, it does not anchor the viewer in a topic they care about. The vagueness may generate a quick tap but fails to differentiate from thousands of identical hooks, which explains why it barely hit baseline.

Quality scores