Evil eye is real. Certain things are meant to kept private.

Why it worked

The hook uses a mystical/spiritual contrarian angle ('evil eye is real') that can spark curiosity, but it lacks specificity and any connection to Alex's core topics of creator management or business. There is no curiosity gap because nothing concrete is teased. The audience is left wondering what this has to do with anything, and the caption offers zero payoff beyond a vague platitude about privacy.

Quality scores