If you are working a 9-5 and you're not doing everything in your power to make money online.. what are you doing?

Why it worked

This hook uses a generic 'hustle culture' shaming angle that has been recycled thousands of times across Instagram and TikTok. There is no curiosity gap, no specificity, and no novel framing. It reads like a 2019 Gary Vee repost rather than something from Alex's unique perspective as a creator manager. The rhetorical question format ('what are you doing?') offers no payoff or reason to keep watching.

Quality scores