If you are working a 9-5 and you're not doing everything in your power to make money online.. what are you doing?
View growth
Why it worked
The opening leans on a contrarian shame frame ('what are you doing?') which can work, but it stacks two soft levers (9-5 callout plus vague 'make money online') without a specificity hook or proof point in the first 2 seconds. There is no number, name, or novel claim early enough to beat the algorithm's 1-second swipe window, so the curiosity gap collapses into a generic hustle lecture viewers have seen hundreds of times.
Why it flopped
The hook is a vague, overused 'what are you doing with your life' shame prompt with zero specificity to Alex's niche. It offers no proof, no story, no novel insight, and no reason for his target audience of aspiring creator managers to stop scrolling. It could come from literally anyone.
Deep diagnosis
deep-v1Avoid
Vague rhetorical hooks like 'what are you doing?' paired with generic 50-70K/month claims and zero specific business example flatten reach because viewers cannot identify what the video will actually teach them. Pair the challenge frame with one named, concrete business model in the first 3 seconds so the scroll-stopper has a payoff.
Why flat engagement
Views landed at 0.47x baseline and only 2 comments came in because the script asks a rhetorical accusation without giving viewers a stance to argue, a number to debate, or a method to ask about. Saves (18) outpaced comments roughly 9 to 1, which suggests people treated it as a motivational reminder to revisit, not a conversation to enter.
Retention
Per-second curve unavailable on IG Graph
What viewers said
Audience agrees with money-first mindset
1 comment— Bro I have the same mindset, idk why people keep saying that if you chase money all the time, you will miss out on life like mf I ain't living a life if I don't got money
Quality scores
Caption
Analyzed 5/18/2026, 12:32:26 AM