Two channels, one funnel
@imalexgunnar is the gateway drug. @ovo.academy is the converter. Together they compound 3-5x faster than either could alone, and cross-pollinate audiences without diluting either brand.
Operator vlog · the gateway drug
- Primary face
- Alex
- Secondary
- Jaci guests on AMAs / story drops
- Surfaces
- YouTube (NEW) · Instagram · TikTok
Pull curiosity-driven viewers in via lifestyle + operator footage. Make them ask: what does this guy actually do?
- — Operator vlog (week running a $131k/mo agency)
- — Real deal closes filmed
- — Brickell → SD → Europe travel arc
- — GT3 + lifestyle as texture, not subject
- — Founder POV / philosophical takes
Soft. When you close a deal on camera, the CTA is 'watch Jaci do this every day on @ovo.academy.' Never 'buy my course.'
Brand-owned education · the converter
- Primary face
- Jaci
- Secondary
- Alex on The Debrief weekly + drop-ins 1-2x/wk
- Surfaces
- YouTube · Instagram · TikTok
Convert curious viewers into Academy applicants by teaching the category and proving the operator credibility.
- — Closer's Desk (Jaci, weekly, live deal teardowns)
- — The Debrief (Alex + Jaci duo, weekly)
- — Roast Round (Jaci, monthly comment teardowns)
- — Brand Files (bi-weekly creator-deal case studies)
- — Inside the Pod (monthly team roundtable)
Hard on long-form end cards + pinned comments. 'Apply at ovo.academy. Jaci closes every call personally.'
Soft handoff, never direct pitch
Personal → Academy is a soft handoff. Hard pitch lives only on @ovo.academy. This protects Alex's personal brand permanently and gives Jaci's channel warm-traffic flywheel.
Viewer lands via lifestyle hook (GT3, travel, founder POV)
Stays for the operator content. Sees Alex close a real $50k brand deal on camera.
Alex says: 'My closer Jaci does this every day. She teaches it on @ovo.academy.'
Viewer follows the bridge. Watches Jaci's Closer's Desk. Subs.
Watches 3-5 talking-heads. Trusts the category. Vocabulary clicks.
Clicks pinned comment / end card. Books application call. Jaci closes.
Who posts where
If you and Jaci both post equally on both channels, both grow slower. Assign primary by surface. Cross-pollinate as guests, not as co-leads.
Founder + breakout employee playbook
Two-protagonist channels (founder + breakout employee, real chemistry) compound 2-3x faster than single-host. Audience picks favorites, both demos relate, behind-the-scenes content unlocks.
@hormozi personal carries founder credibility; Acquisition.com properties teach. Same split we are running.
@codiesanchez personal pulls audience by aspiration; Contrarian Thinking newsletter + properties convert.
Two-protagonist format compounds 2-3x faster than solo. Audience picks favorites, both win.
Coordinated YouTube launch
Don't soft-launch either channel. Both go live the same week with cross-promotion built in. Solo launches start two channels from zero independently. Coordinated launches share day-one viewership.
- 1@imalexgunnar YT day 1: 5-min intro vlog 'I run a creator agency doing $131k/mo, meet my closer Jaci.' Ends with soft handoff to @ovo.academy.
- 2@ovo.academy YT day 1: Jaci's first long-form drops the same hour.
- 3Both channel descriptions + pinned comments link to each other.
- 4All shorts cross-post that same hour from every account in the orbit (Alex + Jaci + OVO + Patricia). Day 1 floor: 100k+ impressions.
- 5Saturday week 1: Jaci IG Live AMA at 1pm ET, becomes the recurring weekly anchor.