7.5x baseline
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@russellbrunson·52.2K views
"Did you see Kanye West’s funnel…!?!
1w ago
format · phone_reaction_breakdown
"Did you see Kanye West’s funnel…!?! It’s kinda crazy, 20 years ago when I started talking about funnels, for years, no one cared. Now, two decades later, it’s becoming main stream. I love it!! Now that Kanye’s a funnel builder, makes me wonder who’s next!!"
Analyzing with Claude…
Pulling pattern + writing 3 variants in your voice. Stays on this page when ready.
What worked
phone_reaction_breakdown
Not analyzed yet. Claude will break down the pattern and write 3 variants in your voice.
How to steal it
setting · office deskdevice · reaction shot
- 01Hook (0-2s)
Open cold on office desk. Sound on. Visual question in the first frame.
Brickell · Roll camera before you arrive at the Brickell penthouse with the city behind you. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish office desk with phone + mic. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use reaction shot to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks · phone_reaction_breakdown0/3
Claude will write 3 hook + angle combos in your voice you can queue as today's film.