The Psychology of Making Money

1mo ago

hook · broke at X age to rich nowbefore after

Time is money. Stop waiting, start your newsletter today at https://beehiiv.link/7euyow It’s how I made my first $100K online, and how you can too. Use CODIE30 for 30% off your first 3 months. You don't need 10,000 hours of experience to buy a business, you just need access to someone who already has them. That's what Main Street Millionaire Live is → https://codiesanchez.com/msm/ I had $2,400 at 18 years old. 9 Figures+ by 39. So what actually changed? I'm not going to sit here and tell you I'm smarter than you. I'm not. I didn't get some magical inheritance. I didn't win the lottery. What I DID do? I stopped thinking about money the way most people think about money. In this video, I'm calling out the 6 money mindsets that are silently keeping you from building real wealth. And here's the thing - you probably don't even realize you have them. If you see yourself in any of these? Good. That means you're paying attention. Because once you spot these patterns in yourself - everything changes. You start to understand why some people stay stuck while others build generational wealth. Watch this video. Take notes. And then ask yourself: which mindset is holding YOU back from what you're actually capable of? 01:25 – The Martyr 03:30 – The Speculator 06:45 – The Avoider 11:27 – The Hoarder 13:36 – The Trapped Employee 15:28 – The Apathetic ----------------------------------------------------- Hi... I'm Codie. If we haven't met, I build and buy businesses and help you make money. I used to work on Wall Street and in Private Equity for too many years. Then I realized I'd rather YOU AND I own our businesses locally instead. So I built up Main Street Holding Company, Contrarian Thinking Capital & Co. Now, we own and grow dozens of businesses. My mission is to create 100,000 business owners and help 1 million of us build profitable businesses. I hope you’re one. Here's what I know for sure... those who say it's impossible should get out of the way of those of you who are doing it!! ❤️ If you want to grow your business... we got you: https://contrarianthinking.co/scaling-workshop/ If you want to buy a business... we help here: https://contrarianthinking.co/our-courses/ If you want a free guide on how... it's right here: https://info.contrarianthinking.co/smart-buyers-guide ----------------------------------------------------- The BE AN ADULT SECTION 🤗 All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links. Copyright © Contrarian Thinking LLC 2025.

💭 Brainstorm🎬 Steal now

What worked

broke at X age to rich now

The hook uses a massive before/after gap ($2,400 to 9 figures) compressed into two lines, which creates instant curiosity about what changed. It immediately disarms the audience by rejecting the 'I'm smarter than you' frame, making the viewer feel like the advice is accessible. The 'what actually changed' question is the psychological lever because it implies one simple shift, not talent or luck, separated the two outcomes.

How to steal it

setting · outdoor city

01
Hook (0-2s)
Open with the "broke at X age to rich now" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
02
Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
03
Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
04
Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3

Variant 1

I had zero connections at 22. Now I manage creators for Nike and Gymshark.

Film face-to-camera in the Brickell penthouse with floor-to-ceiling windows behind you. Walk through the fact that you weren't networked, weren't rich, just had a process. Transition into the actual system you used to land your first creator deal.

Variant 2

I was a W2 sales rep at 22. That GT3 RS in my driveway says something changed.

Open with a slow walk toward the GT3 RS parked outside, camera following. Talk about how being the number one AE at ZoomInfo felt like a ceiling, not a floor. Break down the single decision that shifted everything and tie it to how OVO's 25% management fee model compounds.

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