
2mo ago
You NEED to build a community, here's why... Comment “BRAND” if you want my help to start or scale your personal brand on social media
The post highlights the need for community building, explaining why it's important, and offers help to start or scale a personal brand, attracting viewers seeking growth and connection.
“Focus on building a community.”
The post highlights the need for community building, explaining why it's important, and offers help to start or scale a personal brand, attracting viewers seeking growth and connection.
Open with the "you need this, here is why" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Anatomy Brickell rooftop or the building gym at sunrise. The reveal IS the hook.
Establish gym with mic + laptop + phone. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
Use talking head authority to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
You need a roster of creators, not a following. Here's why.
Alex films from the Brickell penthouse at night, explains how OVO Talent's 25% recurring on Nike and Gymshark deals outperforms any personal brand income, positioning a managed roster as the real asset.
You need one skill that pays for GT3s, not ten that pay for rent.
Cold open on the GT3 RS in the Brickell garage. Alex walks viewers through how learning to close brand deals for creators is the single skill behind OVO, then pitches the Roster Method as the shortcut to that one skill.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
You need to stop building someone else's pipeline. Here's why I quit ZoomInfo.
Alex tells the story of being the number one AE at ZoomInfo, realizing he was building pipeline for a company that would replace him, and quitting at 22 to build OVO. Frames the Roster Method as the infrastructure so viewers can do the same thing without the two year learning curve.