3.0x baseline
YT
@LeilaHormozi·83.1K views
Training my GenZ Employees
2w ago
hook · training my young team membersbefore after
Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: https://leilahormozi.com Want to learn how to scale your business? You can get my free personalized roadmap here: https://www.acquisition.com/roadmap If you’re new to my channel, my name is Leila Hormozi. I’m the founder and Chairwoman of Acquisition.com, where we help ambitious people scale extraordinary companies. A little about me... 10 years ago: - Was 100lbs overweight. - Had $1,000 saved after 19 months of work. This year: - We bought our first headquarters here in Las Vegas. - We grew our holding company team at Acquisition.com to 65 people. Success is accessible to anyone willing to do the work required. Big visions never make sense to small-minded people. If you want to have a greater impact, you’ll have to make greater sacrifices. My message to you: Don’t let anybody kill your dreams ❤️ Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potentials risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © Acquisition.com 2025.
What worked
training my young team members
The before/after transformation framing ('10 years ago I was broke and overweight, now we bought a headquarters') creates massive contrast that makes the viewer project their own future self onto the creator. The title 'Training my GenZ Employees' adds a curiosity gap about what it's actually like inside a real company, and the generational angle taps into identity for the 18-30 demo. The specificity of the receipts (100lbs overweight, $1,000 saved, 65 people, bought HQ) makes the transformation feel earned and real, not guru posturing.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open with the "training my young team members" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks3/3
Variant 1
What I actually teach my 22 year old creator managers at OVO Talent.
Film in the Brickell penthouse with the laptop open showing Slack or a campaign dashboard. Walk through the real training process for new talent managers, contrast it with what he wishes someone taught him when he quit ZoomInfo at 22. Transition into how RM grads get placed at OVO and what their first 30 days look like.
Variant 2
Three years ago I had zero connections. Now I train people to close Nike deals.
Open on the GT3 RS in the Brickell parking garage, then cut to face-to-camera walking into the penthouse. Tell the before/after: 22 year old top AE at ZoomInfo with no creator industry contacts vs. now running campaigns for Nike, Gymshark, Celsius, Gatorade and placing graduates into the agency. The contrast does the selling.