
2mo ago
Just start Comment “BRAND” if you want my help to start or scale your personal brand on social media
The direct call to action in the comment section is a strong lead generation tactic for the creator's coaching business.
The direct call to action in the comment section is a strong lead generation tactic for the creator's coaching business.
Open with the "kill the overthinking just start" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave between Casa Tua and the GT3 RS. The reveal IS the hook.
Establish other with phone. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
Use talking head authority to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
I quit my #1 sales job at ZoomInfo at 22 with zero plan. Just started.
Alex films face-to-camera in the Brickell penthouse, night skyline behind him, telling the story of the day he put in his resignation with no clients, no connections, and no safety net. Ends with the reality that overthinking would have killed OVO before it existed.
My first creator pitch was garbage. Now I run campaigns for Nike and Gymshark.
Alex walks through his Brickell living room holding his phone, showing how his very first outreach DM was embarrassingly bad. Contrasts it with a recent OVO campaign recap for Nike or Gymshark. The point: the first version doesn't need to be good, it just needs to exist.
3 other creators have hit this format. Replicability for you · 98/100.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
The GT3 RS in my driveway started with one terrible cold email. Just start.
Opens on a tight shot of the Porsche GT3 RS parked outside, then cuts to Alex on camera explaining that the very first brand deal he ever closed was sloppy and underpaid, but it built the rep that eventually funded everything. Reframes perfectionism as the real risk.