
2mo ago
Unless you’re unique angle is your physique or PRs and you’re in the top .001% you gotta go at it a different way. Most of y’all aren’t “shadowbanned,” your content’s just boring. You’re posting PRs and mirror pics like anyone cares no one does until you give them a reason to. • Comment “BRAND” if you want my help to start or scale your personal brand on social media
The post addresses the common misconception of being "shadowbanned" and offers the alternative explanation of boring content, which can resonate with creators struggling with engagement.
The post addresses the common misconception of being "shadowbanned" and offers the alternative explanation of boring content, which can resonate with creators struggling with engagement.
Open with the "you're not shadowbanned you're boring" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at the GT3 RS driver's seat — A7C II on the passenger headrest, 16mm wide. The reveal IS the hook.
Establish car interior with phone. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
Use talking head authority to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
You're not shadowbanned. Your content just looks like every other creator page.
Alex films from the Brickell penthouse at his desk, pulls up a generic creator feed on screen and contrasts it with an OVO creator who closed a Gymshark deal by leading with story instead of flexing stats.
Posting workouts and hoping Nike DMs you is not a strategy.
Alex walks through how he actually pitched Nike for an OVO creator, showing that the brand deal came from a cold pitch email with a real angle, not from posting PRs and waiting. Teaches the viewer the difference between content and a positioning strategy.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
I managed creators for Celsius and Gatorade. None of them got signed from mirror selfies.
Alex films face to camera with the GT3 RS visible behind him in the Brickell parking garage, explains that every creator he placed into a brand campaign had a content angle that wasn't about their physique alone, then gives the viewer one repositioning tactic they can use today.