5.7x baseline
YT
@noahkagan·9.3M views
Meet The Billionaire that Works a Normal Job
2y ago
hook · rich person hiding in plain sightcuriosity gap
📗Get The Lost Chapter from my upcoming book here: https://NoahKagan.com/Lost In this video, I interview Larry Janesky the founder and CEO of Contractor Nation & Basement Systems Inc. We learn how we went from building houses at 18 years old to owning over $1B in companies. 💪Motivational Messages by Larry: https://www.thinkdaily.com/ 💰The School of Entrepreneurship: https://www.thesoe.com/ 🎥Watch Larry's Movie: https://youtu.be/YYaQLS-7ejU?si=lNB0UdkGlrdZmT9k 🎵Listen to Larry's Music: https://open.spotify.com/album/6C5meV5BHIL0nLzQ7byvCP 🔔 Subscribe: https://www.youtube.com/channel/UCF2v8v8te3_u4xhIQ8tGy1g?sub_confirmation=1 ✉️ My Newsletter (I reply to emails): https://noahkagan.com 📸 Connect on IG. (I reply to DMs): https://www.instagram.com/noahkagan/ 👉 Need help getting started with your own business? Sign up at http://monthly1k.com
What worked
rich person hiding in plain sight
The juxtaposition of 'billionaire' and 'normal job' creates a massive curiosity gap. People expect billionaires to live flashy, so framing one as working a normal job feels like a glitch in reality you have to click to resolve. The title promises a hidden world most people never see, which is catnip for aspiration-curious audiences.
How to steal it
setting · outdoor city
- 01Hook (0-2s)
Open with the "rich person hiding in plain sight" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks3/3
Variant 1
I drive a $500k Porsche GT3 RS and nobody knows what I actually do.
Alex walks to the GT3 in a Brickell parking garage, casual clothes, no logos. Talks about how creator management sounds fake to most people but funds the whole lifestyle. Transition into what OVO Talent actually looks like day to day.
Variant 2
I run Nike and Gymshark campaigns from my couch in a Brickell penthouse.
Alex films from the penthouse floor-to-ceiling windows at night, laptop open, casual. Contrasts the 'normal Tuesday' vibe with the scale of the brand deals he's closing. Leads into how the business model works and why it looks boring from the outside.