2mo ago
How to provide value to your audience
The clear and concise title targeting content creators offers a straightforward solution to a common problem, making it immediately relevant and appealing.
The clear and concise title targeting content creators offers a straightforward solution to a common problem, making it immediately relevant and appealing.
Open with the "teach how to provide real value" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Nike paid my creator $40k because I sent one email. Here's the value formula.
Alex shows the actual pitch structure he used to close a Nike campaign for an OVO creator, breaking down what 'providing value' looks like when you're the manager sitting between the brand and the talent.
Stop posting free content nobody asked for. That is not providing value.
Contrarian opener where Alex explains that real value in creator management means solving a brand's specific problem, not generic content dumps. Walks through how OVO pitches Gymshark and Celsius with data-backed proposals instead of 'exposure' promises.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
I quit my #1 AE spot at ZoomInfo because I learned value wrong.
Alex tells the story of how ZoomInfo taught him to sell features, but OVO only grew when he flipped to solving the creator's actual problem first. Ties into how RM graduates learn to provide value that closes brand deals without begging.