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danmartell·77.0K views

The best investment I ever made

2mo ago

hook · best investment I ever madecuriosity gap

The best investment I ever made

💭 Brainstorm🎬 Steal now

What worked

viral 0hook 0best investment I ever made

The vague statement 'The best investment I ever made' piques curiosity and encourages viewers to find out what the investment was and why it was so valuable.

▸Deep analysis

The vague statement 'The best investment I ever made' piques curiosity and encourages viewers to find out what the investment was and why it was so valuable.

How to steal it

setting · outdoor city
  1. 01
    Hook (0-2s)

    Open with the "best investment I ever made" beat. No intro card, no logo, no greeting.

    Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · Keep the prop count to 1. More props = more cuts = lower retention.

  3. 03
    Payoff (4-9s)

    Use direct to camera rant to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3
Variant 1

The $3,997 investment that eventually put a GT3 RS in my driveway.

Alex films walking toward the Porsche in the Brickell garage, then cuts to talking head explaining how investing in learning creator management (not college, not crypto) built the recurring revenue that funds his lifestyle. Ties back to the Roster Method being that same caliber of bet on yourself.

Variant 2

Best investment I ever made was quitting my #1 sales seat at ZoomInfo.

Alex films from the Brickell penthouse floor-to-ceiling windows at night, tells the story of walking away from being the top AE at 22 with no safety net, betting on OVO Talent. Frames the 'investment' as giving up guaranteed income for ownership and recurring commission on Nike and Gymshark deals.

Open this in brainstorm →
🎬 Steal now (3)
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05
CTA / outro (13-15s)

Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

Where in Miami
  • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
  • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
  • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
  • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
  • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.
Variant 3

This one decision pays me 5% on every brand deal, forever.

Alex films at his desk or penthouse office setup, explains that the best investment wasn't a stock or a car but building a system where OVO graduates close deals and he earns recurring commission on each one. Reframes 'investment' as building infrastructure, not buying things. CTA ties to ROSTER.