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codiesanchez·346.7K views

2mo ago

hook · common belief is wrong reframecontrarian
💭 Brainstorm🎬 Steal now

What worked

common belief is wrong reframe

Codie's post likely outperformed because it used a simple contrarian or curiosity-gap frame that challenged a common assumption her audience holds about money, business, or career paths. The hook probably opened with a short, punchy statement that felt counterintuitive enough to stop the scroll, then delivered a reframe that made the viewer feel smarter for watching. Posts that hit 1.38x on her channel tend to blend 'thing you thought was true is wrong' energy with a specific proof point.

How to steal it

setting · outdoor city
  1. 01
    Hook (0-2s)

    Open with the "common belief is wrong reframe" beat. No intro card, no logo, no greeting.

    Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · Keep the prop count to 1. More props = more cuts = lower retention.

  3. 03
    Payoff (4-9s)

    Use direct to camera rant to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks3/3
Variant 1

Everyone says get a degree first. I quit being ZoomInfo's top AE at 22.

Film in the Brickell penthouse, morning light through the floor-to-ceiling windows. Tell the story of walking away from the safest path at ZoomInfo when everyone told you to stay, and how that one decision built OVO Talent.

Variant 2

You don't need followers to make money in the creator economy. You need a roster.

Film walking past the GT3 RS in the driveway, camera catches it but Alex doesn't stop. Explain how OVO Talent managers earn 25% of gross on brand deals without ever posting content themselves. The money is in managing the talent, not being the talent.

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05
CTA / outro (13-15s)

Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

Where in Miami
  • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
  • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
  • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
  • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
  • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.
Variant 3

The $500k Porsche in my driveway came from one Nike campaign structure.

Open on the GT3 RS close-up, then cut to face-to-camera at the desk. Break down the actual anatomy of a brand deal with Nike through OVO, how the 25% management fee plus 20% on ad spend stacks into real income, and why this is the skill set Roster Method graduates walk away with.