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alexeubankbusiness·109.7K views
Do NOT make this common mistake... Comment “BRAND” if you want my help to start or scale your personal brand on soci...
2mo ago
hook · do not make this mistakeformat · social_media_strategy_talking_headmistake confession
Do NOT make this common mistake... Comment “BRAND” if you want my help to start or scale your personal brand on social media
What worked
viral 0hook 0social_media_strategy_talking_headdo not make this mistake
The warning about a common mistake, followed by an offer for help, targets those who are trying to grow their brand.
▸Deep analysis
The warning about a common mistake, followed by an offer for help, targets those who are trying to grow their brand.
How to steal it
setting · gymdevice · talking head authority
- 01Hook (0-2s)
Open with the "do not make this mistake" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Anatomy Brickell rooftop or the building gym at sunrise. The reveal IS the hook.
- 02Set the frame (2-4s)
Establish gym with mic + phone. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
- 03Payoff (4-9s)
Use talking head authority to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
- 04Reaction / proof (9-13s)
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
Your version
Alex-voiced hooks · social_media_strategy_talking_head3/3
Variant 1
Do NOT send this email to brands. It kills the deal every time.
Alex at his desk in the Brickell penthouse, pulling up a real pitch email side by side with a bad one. Teaches the one line that separates OVO's Nike and Gymshark closes from the generic templates creators send.
Variant 2
Do NOT make this mistake when you sign your first creator.
Alex walking through Brickell at night, telling the story of the first creator he signed at OVO and the contract mistake that almost cost him a Gatorade campaign. Teaches the clause to always include.