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How to create VIRAL hooks...

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How to create VIRAL hooks... Comment “BRAND” if you want my help to start or scale your personal brand on social media

2mo ago

hook · how to create viral hooksformat · content_creation_hook_breakdowncuriosity gap

How to create VIRAL hooks... Comment “BRAND” if you want my help to start or scale your personal brand on social media

💭 Brainstorm🎬 Steal now

What worked

viral 0hook 0content_creation_hook_breakdownhow to create viral hooks

Promises to reveal the secrets to creating viral hooks, attracting creators seeking to improve their content and reach.

▸Deep analysis

Promises to reveal the secrets to creating viral hooks, attracting creators seeking to improve their content and reach.

How to steal it

setting · gymdevice · breakdown with b roll
  1. 01
    Hook (0-2s)

    Open with the "how to create viral hooks" beat. No intro card, no logo, no greeting.

    Brickell · Roll camera before you arrive at Anatomy Brickell rooftop or the building gym at sunrise. The reveal IS the hook.

  2. 02
    Set the frame (2-4s)

    Establish gym with model_talent + supercar + phone. Wide on the 16mm so the GT3 RS sells the scale.

    Brickell · GT3 RS in frame, Sony A7C II + 16mm low and wide. Engine on for the ambient note.

  3. 03
    Payoff (4-9s)

    Use breakdown with b roll to deliver the rewatch moment. One idea, one take.

    Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.

  4. 04
    Reaction / proof (9-13s)

    Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.

    Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.

Your version

Alex-voiced hooks · content_creation_hook_breakdown3/3
Variant 1

The hook formula I used to land a Gymshark campaign worth $40k.

Alex films face-to-camera in the Brickell penthouse, walks through the exact hook structure he pitched to Gymshark on behalf of an OVO creator, then reverse-engineers why it converted.

Variant 2

Three hooks that print brand deals. Stole every one from my Nike pitches.

Alex sits at his desk with the Miami skyline behind him, breaks down three real hook frameworks he uses when pitching OVO creators to brands like Nike and Celsius, showing why each one triggers a response.

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  • 05
    CTA / outro (13-15s)

    Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.

    Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.

  • Props checklist
    • ○model talent
    • ✓supercar(GT3 RS)
    • ✓phone
    Where in Miami
    • Gas station · Shell SW 8th + Brickell Ave (24/7, premium pump, clean lighting).
    • Valet · Casa Tua, Komodo, E11even — pull-up + handoff is the cinematic moment.
    • Penthouse · Flow Brickell roof or your unit. Skyline backdrop reads premium.
    • Track / paddock · Hard Rock paddock during F1 weekend = pre-built audience.
    • Cold start · Brickell Ave south of 8th at 6:30am — empty street, hard light.
    Variant 3

    I write hooks for creators who work with Nike. Here's how they go viral.

    Alex walks through his Brickell penthouse toward the floor-to-ceiling windows, explains that most people overthink hooks, then teaches the three patterns OVO Talent creators use to blow up content and attract brand deals.