
2mo ago
How to create VIRAL hooks... Comment “BRAND” if you want my help to start or scale your personal brand on social media
Promises to reveal the secrets to creating viral hooks, attracting creators seeking to improve their content and reach.
Promises to reveal the secrets to creating viral hooks, attracting creators seeking to improve their content and reach.
Open with the "how to create viral hooks" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Anatomy Brickell rooftop or the building gym at sunrise. The reveal IS the hook.
Establish gym with model_talent + supercar + phone. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · GT3 RS in frame, Sony A7C II + 16mm low and wide. Engine on for the ambient note.
Use breakdown with b roll to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
The hook formula I used to land a Gymshark campaign worth $40k.
Alex films face-to-camera in the Brickell penthouse, walks through the exact hook structure he pitched to Gymshark on behalf of an OVO creator, then reverse-engineers why it converted.
Three hooks that print brand deals. Stole every one from my Nike pitches.
Alex sits at his desk with the Miami skyline behind him, breaks down three real hook frameworks he uses when pitching OVO creators to brands like Nike and Celsius, showing why each one triggers a response.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
I write hooks for creators who work with Nike. Here's how they go viral.
Alex walks through his Brickell penthouse toward the floor-to-ceiling windows, explains that most people overthink hooks, then teaches the three patterns OVO Talent creators use to blow up content and attract brand deals.