2mo ago
I promise people don’t care
The provocative statement 'I promise people don't care' creates curiosity and a desire to understand the context or reasoning behind it.
The provocative statement 'I promise people don't care' creates curiosity and a desire to understand the context or reasoning behind it.
Open with the "nobody cares permission to start" beat. No intro card, no logo, no greeting.
Brickell · Roll camera before you arrive at Brickell Ave at golden hour or Biscayne Blvd south of 5th. The reveal IS the hook.
Establish outdoor city with your hero prop. Wide on the 16mm so the GT3 RS sells the scale.
Brickell · Keep the prop count to 1. More props = more cuts = lower retention.
Use direct to camera rant to deliver the rewatch moment. One idea, one take.
Brickell · Cut on the reaction, not the line. If it's a price reveal, hold the number on screen for 1.5s.
Show the consequence. Bystander head-turn, valet face, on-screen receipt — whatever makes the payoff feel real.
Brickell · Casa Tua and Komodo valets are cinematic. E11even paddock for nightlife crowd. Hard Rock paddock during F1 weekend = prebuilt audience.
I filmed my first pitch from a studio apartment. Nobody cared until Nike called.
Alex talks to camera in the Brickell penthouse, contrasting the origin story of pitching brands from nothing at 22 with the OVO Nike campaign that changed everything. The point: nobody was watching when you started, so stop worrying and send the damn email.
I quit my #1 sales job at 22 and literally nobody noticed for months.
Alex walks through Brickell at night, telling the story of leaving ZoomInfo and how zero people in his life cared or even understood what he was building. Reframes the viewer's fear of judgment as irrelevant because the world is too busy to watch you fail.
Implicit beats explicit. Let the caption + pinned comment ask. End on the asset, not your face.
Brickell · Tag @imalexgunnar in the caption. Pin the objection comment within 60s of posting.
A $500k GT3 RS sits in my driveway and most people still don't care.
Opens on the Porsche parked outside the Brickell building. Alex makes the point that even with receipts in the driveway, the world is not paying attention to you the way you think. So the thing stopping you from DMing brands or signing your first creator is a fear that exists only in your head.