The Roster Lesson
Give-away-the-course educational series. Each post teaches one real lesson from inside the $3,997 Roster Method. The premise: "if you hate the idea that I would give this away, understand that the people who will actually pay already know who they are, and the people who steal it for free were never going to buy."
Why this pattern works in 2026
High-ticket buyers *want* the course content leaked, because leaked content is the only trustworthy preview. "Generosity as pre-sale" is the 2026 meta, closed-door guru content reads as scam. Also: the series is easy to make because Alex already has the curriculum, every module becomes 3-5 posts.
Reference creators
Niche + offer. See series 1.
Why relevant. He has publicly leaked chunks of $100M Offers / $100M Leads for years. He is the reference for "give it away, sell the implementation".
- ·IG Reel: "Here is Chapter 4 of $100M Offers, free." Steal: naming the chapter number, which signals depth and invites "send me chapter 5".
- ·YouTube: full-book readings. Steal: the multi-part stacking, every reading is a post.
Niche + offer. See series 3.
Why relevant. He teaches specific concepts from his course on the feed. "Here is lesson 3 of my investing course, free." Same structure, different niche.
- ·YouTube Short: "Lesson from my course: how to invest your first $1000". Steal: the in-frame screen recording of the actual course slide.
Niche + offer. See series 1.
Why relevant. His "buyback principle" content is literally giving away the framework that sells SaaS Academy. Reference masterclass.
- ·IG Reel: "The Buyback Principle in 45 seconds". Steal: naming the framework as a noun you can trademark.
Niche + offer. See series 3.
Why relevant. Her "inside the playbook" posts give away operator-grade content that competitors would never publish. Confidence signal.
- ·IG Reel: "How we hire at Acquisition.com, the whole process". Steal: step-numbering overlays (1/7, 2/7, etc.) that create a "saved for later" pattern.
Alex's variant
“"Module 3 of the Roster Method, free. The 4-sentence cold pitch email that got one of my creators a $47k Gatorade deal. If you are going to steal it, steal it exactly, and if you want the next module, comment ROSTER." 45s Reel. Screen recording of the actual Module 3 slide from Roster Method, with the email template visible. Voiceover reads each sentence. Ends on the CTA.”
---
brain · @imalexgunnar